The festival of lights, Deepavali, is a time of joy, celebration, and unity, and this year, IJM Seremban 2 has once again lit up the lives of the local community in Seremban with its annual Deepavali Charity Cheer Programme. This charity initiative is dedicated to extending a helping hand to underprivileged families during the festive season, allowing them to partake in the joy of Deepavali with their loved ones.
The Deepavali Charity Cheer Programme exemplifies IJM Seremban 2’s commitment to being a reliable pillar of support in the community. In an effort to enhance the well-being of the Seremban community, the property developer has assisted six underprivileged families who hail from low-income backgrounds, often working in labor-intensive roles.
Mr. Chai Kian Soon, Senior General Manager of IJM Land Berhad, expressed that this year’s initiative is focused on alleviating the financial burdens faced by these families, enabling them to enjoy a joyous celebration. He noted, “Witnessing the resilience and perseverance of the families we supported this year has truly reaffirmed our belief in the power of community assistance. Our efforts aim to not only alleviate financial strains but also to ignite a spark of hope and positivity within the hearts of those in need. It is our privilege to serve and make a meaningful difference in the lives of the Seremban community.”
Each of the six families received RM1,000 in financial support, along with goodwill packages containing essential items worth RM600. These packages included items such as rice, cooking oil, flour, biscuits, and more.
Among the beneficiaries were individuals like Madam Tilakawati Muthusamy, a 47-year-old single mother of two who has taken on the role of breadwinner for her family after her husband’s recent passing due to Thyroid cancer. Madam Ponnamah Arumugam, a 73-year-old single mother who has been struggling to secure stable employment due to her battle with Parkinson’s disease, also received assistance.
The programme additionally benefited Madam Komala Tanjoh Maleh and Yoga Kumar Retnasamy, who are recipients of IJM Land myHome Programme this year. They lost their family home due to a sudden short circuit and sought refuge at their sister-in-law’s house as they worked to rebuild their lives. The programme also extended its support to Madam Komathi Selvanathan, Madam Maheswary Tharmalingam, and Madam Lalitha Supramaniam, all of whom faced similar circumstances and financial challenges.
Mr. Chai emphasized, “At IJM Land, we have always recognized the profound importance of uplifting those in need and making even the slightest difference within our community. The Deepavali Charity Cheer Programme serves as a testament to our enduring commitment to rekindling the festive spirit and spreading joy to every corner of the community. We believe that by extending a helping hand, we can create a ripple effect of positivity, fostering a sense of togetherness and unity that lies at the heart of every festive celebration.”
The Deepavali Charity Cheer Programme, an annual tradition since 2018, is a reflection of IJM Land’s commitment to serving and supporting the community. The property developer hopes to continue its efforts by engaging in various charitable activities to assist families in need in the future.