An idea can be nurtured only with its execution. Everyone has dreams and goals of their own, but only a few muster up the strength and courage to take the risks and challenges and turn their ideas into reality. Anjali from Kanpur, Uttar Pradesh, India, took up all the challenges follow her passion.
She completed her education in MSc Chemistry. She worked as a teacher in a school for some time. Ultimately she had to leave the job because of low salary. After that she worked for 5 years in a chemical agency. She worked hard but did not find the satisfaction. She wanted to start her own business.
Her husband, Pawan Trivedi helped her to convert her dream into a reality and started the Pink Angel Association. Her husband supported her in her dreams and goals. Anjali said that she always observed how middle class women get good products only at expensive prices. Her aim was to provide better quality products which could be easily afforded by middle class women.
Today by making this her goal, she is setting new dimensions of success. Even during the extremely difficult times of the pandemic, Anjali never thought that she should close her business. She did not panic because of the lockdown. Rather, she has used this time in many ways – she worked on her brand, strategized to grow the product line, and found new marketing methods.
She started her business from a very small scale and then whatever she earns, she is investing it again in the business itself. In the coming times, she wants to increase the supply of her products to other cities as well. Anjali is an inspiration for all the women who want to be self reliant and independent. Her message to the society is, if she can do it then anyone can do it. She encourages women to follow their dreams and execute the ideas.