Born in Kuala Lumpur, Malaysia, Vivy Yusof was raised in a progressive, supportive household that nurtured both ambition and imagination. From a young age, she demonstrated an exceptional blend of creativity, confidence, and business acumen. While her peers played with toys, Vivy organized mock businesses with her siblings and studied fashion magazines with purpose. She didn’t just dream of wearing beautiful things; she dreamed of building something lasting, bold, and meaningful.
After completing her studies at the prestigious London School of Economics (LSE), Vivy returned to Malaysia with a vision that would transform the region’s fashion and e-commerce landscape. In 2010, she co-founded FashionValet with her husband, Fadzarudin Anuar. What began as a modest online fashion store quickly grew into a pioneering multi-brand platform, putting Southeast Asian designers on the map and bringing modest fashion into the global spotlight.
FashionValet’s success reflected more than just market demand. It reflected Vivy’s deep understanding of her audience. For many young Muslim women, her brand was more than just clothing. It was identity, confidence, and self-expression. She proved that modest fashion could be chic, global, and empowering. Her later venture, The dUCk Group, brought even more visibility and sophistication to lifestyle branding, offering everything from scarves to stationery with the same ethos of elegance and empowerment.
But Vivy’s journey was far from effortless. As a young woman in a male-dominated business world, and as a public figure navigating marriage, motherhood, and intense scrutiny, she faced numerous challenges. Critics questioned her capabilities. Social media amplified every misstep. And the pressure to be perfect, both personally and professionally, was relentless.
Yet Vivy persevered with candor and resilience. She spoke openly about her struggles and setbacks, using her platform to uplift other women. Her authenticity resonated with thousands. By sharing not just her polished achievements but also the vulnerable moments behind the scenes, she built a powerful community rooted in trust and inspiration.
Her work has not gone unnoticed. Vivy Yusof was named in Forbes 30 Under 30 Asia and remains one of Southeast Asia’s most influential female entrepreneurs. She continues to use her reach to advocate for education, entrepreneurship, and self-belief, especially among young women navigating the intersection of ambition, tradition, and modern identity.
Today, Vivy Yusof stands as a role model for a generation redefining success on their own terms. She has shown that you can lead with both heart and hustle, and that balancing faith, fashion, and forward-thinking is not only possible but powerful. Her legacy is still being written, but one thing is certain. Vivy isn’t just influencing trends; she’s shaping a movement.