In a world that celebrates loud ambition and spotlight chasers, some entrepreneurs build legacies not by the noise they make but by the clarity of their vision. Jiffry Zulfer is one such name, a soft-spoken disruptor whose calm demeanor belies the seismic shifts he has sparked in Sri Lanka’s digital and entrepreneurial landscape. His is not a tale of overnight success but of relentless innovation, deep conviction, and a quiet refusal to quit.
Born in the heart of Sri Lanka, Zulfer was raised in an environment where discipline, education, and values formed the bedrock of daily life. His childhood was not gilded with excess or easy victories, but it was rich in curiosity and determination. As a young boy, he found fascination not in what things were, but in how they worked. That early obsession with understanding and building would follow him into adulthood, shaping the choices he made and the risks he took. While his peers followed more conventional careers, Zulfer always leaned toward the uncertain, where the problems were complex and the solutions had to be created from scratch.
His first brush with entrepreneurship came through anything.lk, one of Sri Lanka’s pioneering e-commerce platforms. It gave him a front-row seat to the untapped potential of technology in a developing market. But it was with the founding of PickMe that Zulfer truly stepped into the role of a national innovator. Built to address the chaos of urban transport in Colombo and beyond, PickMe was more than just a ride-hailing app. It was a local answer to a local problem, powered by homegrown engineering and grounded in Sri Lankan reality. Zulfer’s vision was clear, to create a platform that connected drivers and passengers with precision, safety, and trust. Under his leadership, PickMe expanded rapidly, creating thousands of jobs and transforming daily commutes for millions.
The road was far from smooth. The tech ecosystem in Sri Lanka was still young, and the regulatory landscape often unprepared for the pace of digital innovation. Zulfer faced resistance, doubt, and logistical nightmares. Competing with global giants without their resources or global capital tested every ounce of his grit. Yet he persisted, drawing strength from his belief in the team he built and the people he served. He remained committed to ethical leadership, technological excellence, and sustainable growth, even when shortcuts were tempting and pressures intense.
What truly sets Zulfer apart is not just the products he has launched, but the ecosystem he has nurtured. He has become a mentor to aspiring entrepreneurs, a champion for digital education, and a symbol of what is possible when vision is paired with courage. His journey proves that you do not need to be loud to lead, and that real disruption often comes not from shouting, but from listening, adapting, and building with care.
Jiffry Zulfer continues to shape the future of Sri Lankan innovation. Through his resilience, foresight, and humility, he has left an indelible mark on the country’s business narrative and inspired a new generation to believe that their ideas can move more than markets, they can move nations.