Thailand’s ambitious attempt to resurrect tourism will take years to complete


On Tuesday, tourism and Sports Minister Phiphat Ratchakitprakarn said that Thailand’s intention to eliminate quarantine for vaccinated travelers is “a struggle to woo international tourists” (October 12). On the other hand, analysts and industry executives regard it as a lengthy path to recovery, laden with the dangers of viral recurrence and unpredictable travel patterns.
Minister Phiphat stated that Thailand’s reopening plan is in line with many other countries’ attempts to make cross-border travel simpler and that it is a battle to attract international visitors in the coming months.
His government is mainly interested in attracting Chinese tourists, and he may pursue travel bubbles with Asean nations if they are low-risk countries with fully vaccinated tourists.
According to Marisa Sukosol Nunbhakdi, head of the Thai Hotels Association, a recovery to pre-pandemic levels of visitor arrivals and expenditure will take a few years. Given the unpredictable nature of global travel and the coronavirus situation, she believes many travelers will not rush to Thailand.
“The light at the end of the tunnel has arrived,” Marisa remarked, “but it will be a long road back to the levels seen before the pandemic.” “Because travel is still so unpredictable, we must control our risks. Keeping expenses low will continue to be a major goal for all Thai hotels.”
Thailand will remove quarantine for vaccinated tourists from low-risk countries on November 1, joining a growing number of countries that are reopening to cross-border travel ahead of the year-end holiday season, according to Prime Minister Prayuth Chan-Ocha.


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