Six Key plans for the revival of Malaysian tourism announced by PM Muhyiddin


Prime minister Muhyiddin launched the national tourism policy for 2020-2030, which aims to restore and preserve the tourism industry of Malaysia so that it gets back to being a preferred tourist destination.
The prime minister states that this can only be achieved if things are done properly, and key approaches are made. The country should work on strengthening competitiveness, develop the tourism sector in such a manner that it becomes sustainable and inclusive and lastly, they should be prepared for future disasters
The launch took place online, and the Prime minister states that the new policy will be implemented with the help of six strategic ways; these strategies include governance, inclusive tourism investment zone, digitization of tourism sector, enhancing the experience of the tourists so that there is guaranteed satisfaction, working towards strengthening the sustainability of tourism as well as increasing the capacity of the human capital in the sub-sector of tourism.
The government is becoming aware of the dynamic and strategic needs required for reviving Malaysia’s tourism industry. They also need to work towards digitizing the tourism sector so that they can reach their goals.
The strengthening of technology and its advancement will strengthen the network between the industries and open new sub-sectors that are innovative, and create more business and employment opportunities. Thus, investment in technology-based tourism should be encouraged.
With the help of DPN 2020-2030, Malaysia will create special investment zones just for tourism projects that will help boost private and public cooperation and attract international and local investors.
Their target is to make Malaysia the Top of Mind Ecotourism Destination of the World. He believes that these steps, like resource sustainability, will grow the economy and create employment opportunities. PM also states that the government is also developing, preserving, and conserving the national treasures that include Malaysia’s culture, heritage, and environment.
The new policy is also a step towards the countries’ commitment to sustainable and responsible tourism, which aligns with the united nations’ sustainable development goals.
This launch will help Malaysia becoming the top choice for tourism.


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