MALAYSIA – PRISM, the parent company of OYO, has introduced its new CheckIn app in Malaysia, aimed at supporting the country’s accelerating tourism recovery with a focus on premium value accommodations. This launch comes amid a notable surge in both domestic and international travel, driven by Malaysia’s Visit Malaysia 2026 campaign and government efforts to attract medium and long-haul tourists with higher spending power, alongside continued growth from ASEAN visitors.
CheckIn is a premium value hotel platform that unifies several well-known PRISM brands, Townhouse Hotels, Clubhouse, Sunday Hotels, Belvilla, and Palette Hotels, onto a single app, providing travelers with modern, reliable, and well-designed lodging options. The service emphasizes consistent design, upgraded in-room amenities, stringent housekeeping, wholesome breakfasts, and curated entertainment, catering to Malaysia’s evolving preference for midscale, design-focused stays without inflated prices.
Available now on the App Store and Google Play Store, the CheckIn app enables Malaysian travelers to seamlessly search, compare, and book hotels with transparent pricing backed by PRISM’s advanced hotel operating technology. Initially launching with nine properties, PRISM plans rapid expansion throughout 2026, tapping into rising demand from hotel owners seeking proven operational models and stronger brand presence.
Ritesh Agarwal, Founder and Group CEO of PRISM, remarked, “CheckIn is our commitment to elevating premium value stays in Malaysia. Just as OYO revolutionized budget travel, CheckIn will raise the standards for premium experiences by merging scale, exceptional service, and thoughtful design. Guests can look forward to more than a stay, they will enjoy a carefully curated experience built on quality and trust.”
With CheckIn, PRISM is positioned to play a pivotal role in Malaysia’s hospitality landscape, aligning with the country’s vision of enhancing tourism offerings and setting new benchmarks for traveler satisfaction in the premium value segment.