Noor Neelofa Mohd Noor, known mononymously as Neelofa, is a prominent Malaysian actress, television host, and entrepreneur who has become a symbol of women’s empowerment in Southeast Asia. Born on February 10, 1989, in Pasir Mas, Kelantan, Neelofa was raised in a family with a strong entrepreneurial spirit. Her mother, in particular, was a significant influence, having run her own business importing clothing materials from Dubai and Mecca. This environment instilled in Neelofa a deep appreciation for business and fashion from an early age.
Neelofa’s journey into the public eye began when she won the Dewi Remaja (Miss Teen Malaysia) title in 2009. This victory catapulted her into the entertainment industry, where she quickly became a household name through her roles in television dramas and as a host on popular programs such as MeleTOP and Nona. Despite her success in entertainment, Neelofa sought to create a lasting impact beyond the screen.
In 2014, she founded Naelofar Hijab, a modest fashion brand that revolutionized the hijab industry in Malaysia. Recognizing a gap in the market for stylish and high-quality headscarves, Neelofa launched her line, which quickly gained popularity for its modern designs and accessibility. By 2015, Naelofar Hijab had achieved remarkable success with sales reaching RM50 million and distribution across 37 countries, including Singapore, Brunei, the United Kingdom, and the United States. The brand’s growth was further strengthened by strategic collaborations with major companies such as AirAsia and Starbucks, expanding its reach and influence.
Neelofa’s entrepreneurial ventures did not stop with Naelofar Hijab. She expanded her business portfolio to include Lofalens, a contact lens brand, and Beautea Slim, a health and wellness product line. These endeavors have solidified her status as a savvy businesswoman and a role model for aspiring female entrepreneurs.
Despite facing challenges including public scrutiny and controversy, Neelofa has remained resilient and focused on her mission to empower women. In 2017, she was recognized by Forbes as one of the “30 Under 30 Asia” in the retail and e-commerce category, a testament to her influence and achievements in business. Additionally, in 2019 she became the first hijabi to front a Raya campaign for Swarovski, further cementing her position as a trailblazer in the fashion industry.
Through her work, Neelofa has inspired countless women to pursue their passions and embrace their identities with confidence. Her journey from television personality to successful entrepreneur exemplifies the power of determination and vision, as well as the importance of supporting and uplifting other women. Neelofa continues to be a beacon of empowerment, demonstrating that with courage and perseverance, women can break barriers and achieve greatness in any field.