Maldives: World’s first country to offer a traveler loyalty program


The Maldives is a nation of islands in the Indian Ocean and is one of the most popular tourist destinations in the world. It has become the first country in the world to have its own hospitality loyalty program. The Maldives Border Miles program will reportedly have three tiers: Abarana (Gold), Antara (Silver) and Aida (Bronze). Maldives Border Miles is a three-tiered loyalty program for tourists. Tourists will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions. Maldive’s economy is heavily dependent on the tourism and hospitality industry. It is one of the first countries in Asia to reopen its borders. It is an innovative idea that is both new and unique. The travel program will be implemented in December 2020. The Maldives is a luxury destination and a traveler loyalty program will immensely help the travelers in balancing out their costs. 


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