Jeannette Phang was born in the vibrant city of Singapore, a global hub known for its innovation, discipline, and multicultural dynamism. Raised in a middle-class family with strong roots in education and entrepreneurship, she grew up watching her parents run a small but thriving textile shop in the bustling streets of Chinatown. From a young age, Jeannette absorbed the rhythms of business—not just the daily transactions but also the values of hard work, integrity, and perseverance. Her childhood reflected a unique blend of tradition and ambition, which later served as the foundation for her groundbreaking career in business.
As a child, Jeannette was naturally inquisitive and showed early leadership qualities. She often helped her parents after school, learning firsthand how small decisions could impact customer trust and long-term success. But what truly set her apart was her visionary thinking. While others viewed commerce as a means to profit, Jeannette saw it as a platform for positive change. Encouraged by her teachers and mentors, she pursued her studies in economics and business management, eventually earning a scholarship to study at the London School of Economics. There, she was exposed to global ideas and diverse business models that broadened her perspective and fueled her desire to bring meaningful innovation to the business world.
Her first major career breakthrough came in her late twenties when she founded NOVA & Co., a socially responsible fashion brand focused on sustainable sourcing and empowering female artisans across Southeast Asia. What began as a modest startup quickly gained attention for its ethical model and stylish designs. Within five years, the brand was featured in international magazines, partnered with major retailers, and recognized for its commitment to social entrepreneurship. This moment became a defining chapter not just for Jeannette’s career, but also for the global perception of Southeast Asian businesses.
However, Jeannette’s journey was not without its share of challenges. As a young female entrepreneur in a competitive and often male-dominated industry, she faced skepticism and doubt at nearly every turn. Funding was difficult to secure in the early years, and she often had to defend the viability of a business that prioritized people and the planet over short-term profits. There were moments of near failure, particularly during economic downturns, but Jeannette’s resilience, clarity of vision, and strong values carried her forward.
Today, Jeannette Phang stands as one of Southeast Asia’s most influential business leaders. She has expanded her ventures into education, mentoring aspiring entrepreneurs through programs that emphasize ethical leadership and innovation. Her story is now taught in business schools and cited in corporate boardrooms as a case study in balancing purpose with profitability.
Jeannette’s legacy lies not only in the companies she has built but also in the countless lives she has inspired, especially among women and youth. She has redefined what success looks like in business: valuing impact over mere growth and embracing responsibility alongside wealth. Her journey proves that with courage, vision, and compassion, business can truly become a force for good.V