Collecting sneakers are emerging as major investment avenue


Alternative assets are non traditional assets that include a wide range of investments like real estate, commodities, foreign currency, collectibles and more. With a global market of $60 billion, sneakers are emerging as a notable alternative asset class. 
Big brands drop limited edition sneakers unannounced, often in collaboration with celebrities or ambassadors, and are usually sold out within minutes. For instance Nike ‘Moon Shoes’ are handmade by Co-founder Bill Bowerman and are sought by sneaker enthusiasts. 
Resellers purchase these limited edition pairs to sell them at a heftier price to investors or ‘sneakerheads’, people who collect these as prized possessions and hence are willing to pay higher than the retail price. According to Cowen, the sneaker resale market would be worth $6 billion by 2025. 
Jordy Geller from the USA holds the Guinness World Record for largest sneakers collection with 2,388 pairs. All of the shoes are brand new and in their original boxes, which includes one of every model of Air Jordans ever made, estimated to be worth over $1 million in value. 
The most expensive sneakers to be ever sold at an auction is a pair of Nike Air Jordan, sold for $5,60,000. Worn in a game by Michael Jordan and autographed, the pair was sold for over 3 times their original estimate. 
According to Cowen, the global sneaker and streetwear resale market has a potential to reach $30 billion globally by 2030. Sneakers are rising as alternative assets globally. 


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