Before the Philippine election, Google will prohibit political advertising


Alphabet Inc’s (Alphabet) In the run-up to Philippine elections in May next year to determine a successor to President Rodrigo Duterte, Google said on Wednesday (December 1) that political advertising will be banned on its platform. The decision comes as social media platforms face scrutiny over political advertising during the 2020 US presidential election.
In the Southeast Asian nation, social media platforms have become political battlegrounds, with surveys revealing that Filipinos spend the most time on social media internationally. Google announced in an amendment to its political content policy that election advertising that advocates or opposes any political party or the candidacy of any individual or party for public office would not be permitted to run between February 8 and May 9, 2022.
The dates refer to the period of campaigning in the Philippines leading up to the May election.
Google stated that impacted advertisers would be notified of the policy change. Google has previously prohibited political advertising on its platform, notably during Canada’s federal election in 2019 and a Singapore election in 2020.
Social media sites like Facebook have added Mr. Duterte’s popularity, with observers crediting them with his election success in 2016 and his allies’ devastation in mid-term polls last year. The Philippines will elect a successor to Mr. Duterte, who is not eligible for re-election under the constitution but will run for a senatorial seat.


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