A month after reopening, Thailand has observed a steady increase in visitors


Thailand was one of the first Asian countries to reopen to international visitors, and the country is steadily rebounding, with new hotels providing longer stays for single travellers. In the first ten months of 2021, Thailand had 106,117 international visitors, down from 6.7 million in 2020. Before the epidemic, Thailand welcomed over 40 million visitors each year.
Western and Middle Eastern nations accounted for most bookings for hospitality organizations like Asset World Corporation Pcl, which opened its 19th location this month. “Europe, notably Germany, the United Kingdom, and Scandinavian nations, accounted for almost 70% of overall bookings, followed by the United States, the Middle East, and Asia,” the company’s chief executive, Wallapa Traisorat, said.
“We expect 30% occupancy in November, and we expect higher momentum from the reopening in the fourth quarter.”
Thailand, one of the most popular tourist destinations in the area, is largely reliant on tourism. Forty million visitors spent 1.91 trillion baht (S$78 billion) in 2019. Centara Hotels and Resorts is on track to open a 1.1 billion baht hotel on Samui Island in December. According to Centara Hotels’ chief financial officer Gun Srisompong, the resort anticipates most of its customers to be locals staying for extended periods.
“The patterns of demand have shifted. Individuals staying for extended periods of time or on ‘workations’ require greater personalization “Mr Srisompong expressed his thoughts.


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