KUALA LUMPUR — MAGGI Malaysia distributed its new MAGGI® Beef Pati Cubes to over 15,000 families across selected East Coast, North Coast and Federal Territory locations during the Aidiladha period, the company said.
The “Penyambung Rasa Aidiladha” programme ran from May 28–30, 2026, at community sites including the Zahir Mosque in Alor Setar, the Felda Bukit Bading Mosque in Terengganu, the Mahmoodiah Mosque in Putrajaya and the Universiti Malaysia Kelantan Islamic Centre. Organisers handed out 10,000 sampling packs, each containing two 20g MAGGI Beef Pati Cubes and a Meat Soup recipe, alongside sacrificial meat.
MAGGI said it collaborated with community chefs and students from Universiti Malaysia Kelantan to prepare traditional Meat Soup dishes for distribution, aiming to support local culinary customs and encourage younger Malaysians to learn family recipes. The company described the product as designed for local meat dishes, offering rich flavour with easy preparation, and said the cubes will be available in supermarkets nationwide after the holiday.
Ivy Tan Link Cheh, Executive Officer of MAGGI Malaysia and Singapore Business, said the initiative was intended to honour the Aidiladha tradition of sharing and to help pass down cooking heritage to the next generation. MAGGI termed the campaign its “Aidiladha Flavor Connector” effort to preserve local food traditions and share moments with Malaysian families.