Kuala Lumpur – In a tasty twist for the holy month, Italian cheese brand Perfect Italiano has rolled out a food truck for the first time, dishing out free, melty treats at Ramadan bazaars and mosque gatherings across Malaysia’s Klang Valley.
From today until March 12, the vibrant truck will park at lively spots, serving simple crowd-pleasers for berbuka (fast-breaking) and moreh (pre-dawn meals). Think local favorites upgraded with Perfect Italiano’s rich, gooey cheese, delivering that irresistible melt-in-your-mouth magic without the fuss.
It’s more than just free food; the initiative fosters community spirit amid the festive chaos of bazaars, where families haggle and feast. Perfect Italiano aims to spark home cooks to whip up these flavor bombs easily, turning street eats into kitchen staples.
Amping up the buzz, Malaysian influencers like Hazeman Huzir, Akiejack, and Mark Warn will hop aboard at select stops. Expect viral moments as they mingle, munch, and post, blending culinary joy with social media frenzy.
As Ramadan kicks off, this cheesy roadshow highlights how global brands are weaving into local traditions, one gooey bite at a time.