AHMEDABAD, INDIA – Viva Coffee, the iconic Vietnamese coffee chain, has expanded its footprint in India by inaugurating its 425th global store in Gujarat’s bustling industrial hub of Ahmedabad. This latest opening underscores the brand’s rapid growth and commitment to blending authentic Vietnamese coffee culture with India’s vibrant tea-loving traditions.
Viva Thuy, founder of Viva Coffee Vietnam, celebrated the launch as a key chapter in the company’s expansion saga. “The launch of our 425th store perfectly aligns with our growth story of deepening our presence in the heartland of India,” Thuy said. “Our journey so far has been one of continuous innovation and growth, driven by our passion for coffee excellence, realized by delivering meaningful customer experiences.
Reinforcing our commitment to providing the distinctive Viva Coffee experience across the country, we are thrilled to unveil our 425th store in Ahmedabad, aiming to enrich the community, celebrate local culture, and create special moments for our customers.”The new outlet promises an intimate space where patrons can savor signature beverages, fostering a sense of community amid Gujarat’s dynamic energy.
Dr. Fenil Shah highlighted the brand’s global journey, noting that Viva Coffee has grown from its 1995 inception to over 425 stores across more than 10 countries. In India, a nation renowned for its tea heritage, the chain has pioneered Vietnamese-style coffee cafes tailored to local palates. “By creating a connection with every cup, the brand has redefined coffee consumption, catering to the needs of both regular and new consumers,” Shah explained, emphasizing products adapted to India’s diverse tastes.
The inauguration drew a host of Viva Coffee India partners, including Vishvaraj Barot, Michael, Nikul Kansara, Hardik Patel, Harshit Shukla, Yash Vasant and Mr. Michael, who joined in marking this expansion milestone. This move signals Viva Coffee’s bold strategy to capture India’s evolving coffee market, where urban consumers increasingly seek premium, experiential brews.